A legendary figure in fashion, Diane Pernet is a respected journalist, critic, curator and talent hunter based in Paris. During her prolific career, she has been a fashion designer with her own successful brand in New York, as well as a costume designer, photographer and filmmaker. Her hybrid experience was instrumental in the founding
of the multi-dimensional event that is ASVOFF. At the crossroads of fashion and film, the festival is an event that encompasses contemporary art, music and design. It’s her unique vision and style that caught the eye of Celso Fadelli, CEO of Intertrade Group, which led to their collaboration and the creation of four fragrances.
Her website “A Shaded View On Fashion” (ASVOF) offers a distinctive take on the industry. In 2008, she created the first annual international fashion film festival “A Shaded View On Fashion Film”(ASVOFF), a rendezvous for some of the world’s most prominent and pioneering fashion brands –Dries Van Noten, Christian Dior, Hermès, Versus Versace, Gucci, Zegna and Kenzo to name but a few– to show off the fruits of their creative labours with powerhouse filmmakers like Mike Figgis, Ellen Von Unwerth, Bruce Weber, Alejandro Jodorowsky, Christopher Doyle, Bruce LaBruce, David Lachapelle, Park Chan-Wook and Jerry Schatzberg.
A fashion insider and global style icon, Diane Pernet can be spotted instantly by her enigmatic look. Committed to a steadfast personal style, she dresses in sheaths of black and is shrouded by a headpiece faintly reminiscent of a mantilla topped off with signature sunglasses which veil the eyes. The sleek design of the bottle is in fact adorned by one of her iconic symbols: the spider, exclusively created for her by designer Mario Salvucci. The inside of the cap and the pack are as red as the lipstick’s color that Diane always wears.